About
Our Story
Once upon a time in 2023, the story of BUBU began to unfold. Nestled in the bustling heart of New York, United States, our headquarters emerged as the epicenter of a vision that transcended borders. With offices strategically positioned in Shanghai, China and Bielefeld, Germany, our tale took a global turn from the very beginning.
Originating as a trading company, BUBU has since evolved into a consumer technology company with a strong focus on delivering the best products and experiences to our customers through innovation, resilience and an unwavering commitment to excellence.
As the story progressed, our strategic focus on North America and Europe became the backdrop against which we painted our success. But BUBU didn't stop there. The plot thickened as we strategically harnessed China's supply chain advantages, adding a layer of ingenuity to our narrative. BUBU wasn't just navigating global trade; it was shaping its future.
BUBU current main businesses include investing in and acquiring consumer products, consumer product brand marketing and internationalization, and supply chains management, with the ultimate goal of improving consumer experience. What sets BUBU apart is our ability to innovate while keenly identifying and solving consumer pain points that others may overlook or go unaddressed. BUBU works tirelessly to realize consumer value points in every innovative product we bring to the market.
Meet the Team
Investment Analyst
M. Tang
Master’s degree in Finance.
10+ years of experience in M&A, minority investments, and portfolio company management.
Expertise in consumer products, logistics, and e-commerce supply chains, with deep experience in Asian manufacturing investments: cost analysis, labor and component pricing, factory and land budgeting, and market penetration forecasting.
Skilled in financial modeling: three-statement projections, DCF, LBO, NPV/IRR, capital budgeting, and JV investment analysis.
Proficient in FactSet, Bloomberg, Capital IQ, SQL, VBA, Power BI.
Vice President
J. Zhang
10+ years as a financial advisor at top 100 global companies.
Expertise in investment analysis, financial planning, and risk management.
Specializes in social media strategies for TikTok, Google, and Facebook,
using data analysis and market trends.
Skilled in AI technologies, applying machine learning and natural language
processing for personalized client solutions.
Partner
O. Benkendorf
5 years as a specialist engineer in large international organizations in
Germany, leading multiple engineering projects in development,
management, technical support, and maintenance.
Managed eight independent brands with over €3.5 million in sales.
Extensive experience in marketing strategy planning and execution, including
social media promotion, content creation, and brand events.
Founder of the marketing and digital promotion agency b|com.
Our Brands
